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Hong Kong Tramways Catch a ride, Catch a smile |
香港電車 - 笑聲笑聲 滿載叮叮 |
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Hong Kong Tramways unveiled a new logo and visual identity on 26 May 2017, and is to deploy the new graphic system while
improving the passenger information: on the stop signage to make it more conspicuous,
on the route map to make it clearer, on the website to make it more user-friendly, and on
other passenger materials.
A new self-promotional campaign is launched with the slogan "Catch a ride, Catch a smile" illustrating the happy collective memories the citizens share with their beloved Ding Ding. The campaign includes digital promotion and displays on the tram bodies and tram shelters. It depicts the new logo with other smiling characters and iconic elements of Hong Kong. The Company has also made its 160 tramcars smile with an additional sticker on the bumper. The whole fleet is greeting the public with this joyful smile.
Reference: Hong Kong Tramways
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| 82 King's Road |
88 Des Voeux Road W. |
98 Des Voeux Road C. |
110 Causeway Road |
172 Des Voeux Road C. |
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| Terminus Signage | Stop Signages - Old and New | Bronze Plate on Board |
| Back to [ Hong Kong Tramways ] |
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See also My Hong Kong Tram Photos in [ Railpictures.Net ] |